Simply put, website optimization is all about improving your user experience so that people are more likely to convert on your site. Many businesses try to optimize their user knowledge by completely redesigning their website every now and then, but let’s face it, no matter how well you know your target audience, people are unpredictable.
As a result, true site optimization is a technical process. You come up with a change hypothesis that you think will improve your conversion rate and your test. If you’re right, move on to designing your new and improved website. If you get it wrong, you stick to the original design.
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